Swift on the heels of Kroger-based disappointment last week comes ....
And how sweet this is!
We are expanding! Of course, in the places where it counts we already have. Two new 30 barrel fermenters stand side-by-side, full of delicious Wolverine Nectar of the Gods, along with our 30 barrel bright tank. There is also a new bit of stainless we got that will turn our adorable, copper-skinned pub brewing system into something a teensy bit more commercial and therefore, time-effective, so that we can fill those 30's and keep 'em that way.
No, this expansion is more along the lines of physical as in infrastructure. You may remember many months back when I intimated this project. Well, now it's no longer a gleam in our collective eyes. We are adding on, pushing back, tearing down walls and building new ones, all in an effort to serve you better (and stop all your endless bitching about the men's room. Yeah. That. Because I am all about your needs.)
What this means to you: when we are through we will have reconfigured and remodeled both bathrooms so that you boys can go together, that is, more than one person can take care of their beer recycling business at once. Same for the ladies. There will be a new "back hall" where the ladies room currently resides and that space of necessity will be moved back to the end of said hall. Once you turn the corner there you will see an other loooong back hall along side what we are calling for lack of a better, funner term: The Rental Hall. (ugh, we need a better name).
Anyways, this room will hold up to 75 people, have a separate, smaller bar, a caterers staging room and essentially be a big old empty space YOU CAN RENT for your birthday or anniversary or going-away party, small wedding reception or rehearsal dinner, office holiday debauchery, non profit board meeting (the fun kind), and just about anything you can imagine EVEN your bachelor or hen party (as long as I am invited to the hen party and get to approve the entertainment. DISCLAIMER: The Wench makes no endorsement of the egregious and terribly humiliating use of live human entertainment for the purposes of titillation.
The separate bar will have 5 taps that you can fill with any of our brews even if you just want one. You can hire any caterer with any food, purchase alternative to alcohol beverages for your guests, have one of my expert beer-procurers behind the bar to serve (don't forget to tip). Pricing details are being worked out. Details of your caterer being able to bring and serve wine is also being worked out but please remember: you want to have your kick ass party in a BREWERY....so beer is pretty much what you find in one of those. Oh, we will use the space for Tap Room room overflow on live music, trivia and foosball nights.
It is gonna be, in a word, sweet. Our goal was to have it done by September. You do the math on that one I guess if you've ever renovated or added on to your house or business. However we will have all necessary details of pricing and whatnot for you and your caterer by July 15, 2012 and said deets will be posted on the wolverinebeer.com website. You will book the room by contacting Yours Truly until at such time I deem someone else worthy. (meaning I can give up my tightly held control of the project)
As for the brewery side of things, it's a bit more utilitarian but still sexy as hell as far as we are concerned. Offices for staff! Staff bathroom! a lot more space to keep all the packaging equipment! a mill "room!"
More drains! oh, yeah, this is gonna be a pain in our butts but we will love every blessed minute because it means more beer for you in a more efficient space.
Here are some numbers for you types who like that stuff (thanks Brain):
1. We have seen a 40% increase in draft beer revenues at the tap room
2. We have seen a 400% increase in wholesale beer sales to distributors
3. Our distributors sold beer to twice as many retail accounts (100% increase)
4. Overall we sold 84% more barrels of beer (draft+w/s)
The increased brewing capacity takes us up to 130 bbls fermentation and 50 storage.
Not bad for a bunch of noobs I'd say.
So be sure and don't forget your Kroger assignment. And if you are in Zingerman's Roadhouse, Casey's Tavern or Applebee's on Green Road, they've got GULO ON TAP. Knight's has Amber. There is this killer new steak house that was once Memphis Smoke BBQ on Washtenaw in Pittsfield that has Premium on draft. Ask YOUR bartender at YOUR fav Ann Arbor eatery where your damn Wolverine Lager product is! Consider yourself on my Very Cool (officially unpaid) sales staff.
P.S. there will be construction disruption, most especially in the bathrooms sort of vicinity. You guys are gonna be using some port-a-jons for a while. Get over it. It's all in the name of expansion.
P.P.S. The "Lou-Grass" Lindsay Lou and the Flatbellys plus Dashing Dogs Tuesday this week was awesome. Next will should be even better. Tuesday Bluegrass at the Wolverine. Make a calendar Note.
P.P.P. S.: WELL DONE CAPTAIN! The fun is yet to come!
your bouncing up and down,
Wench
Official stuffy press releases will be issued to all the usual outlets never fear.
And how sweet this is!
We are expanding! Of course, in the places where it counts we already have. Two new 30 barrel fermenters stand side-by-side, full of delicious Wolverine Nectar of the Gods, along with our 30 barrel bright tank. There is also a new bit of stainless we got that will turn our adorable, copper-skinned pub brewing system into something a teensy bit more commercial and therefore, time-effective, so that we can fill those 30's and keep 'em that way.
No, this expansion is more along the lines of physical as in infrastructure. You may remember many months back when I intimated this project. Well, now it's no longer a gleam in our collective eyes. We are adding on, pushing back, tearing down walls and building new ones, all in an effort to serve you better (and stop all your endless bitching about the men's room. Yeah. That. Because I am all about your needs.)
What this means to you: when we are through we will have reconfigured and remodeled both bathrooms so that you boys can go together, that is, more than one person can take care of their beer recycling business at once. Same for the ladies. There will be a new "back hall" where the ladies room currently resides and that space of necessity will be moved back to the end of said hall. Once you turn the corner there you will see an other loooong back hall along side what we are calling for lack of a better, funner term: The Rental Hall. (ugh, we need a better name).
Anyways, this room will hold up to 75 people, have a separate, smaller bar, a caterers staging room and essentially be a big old empty space YOU CAN RENT for your birthday or anniversary or going-away party, small wedding reception or rehearsal dinner, office holiday debauchery, non profit board meeting (the fun kind), and just about anything you can imagine EVEN your bachelor or hen party (as long as I am invited to the hen party and get to approve the entertainment. DISCLAIMER: The Wench makes no endorsement of the egregious and terribly humiliating use of live human entertainment for the purposes of titillation. The separate bar will have 5 taps that you can fill with any of our brews even if you just want one. You can hire any caterer with any food, purchase alternative to alcohol beverages for your guests, have one of my expert beer-procurers behind the bar to serve (don't forget to tip). Pricing details are being worked out. Details of your caterer being able to bring and serve wine is also being worked out but please remember: you want to have your kick ass party in a BREWERY....so beer is pretty much what you find in one of those. Oh, we will use the space for Tap Room room overflow on live music, trivia and foosball nights.
It is gonna be, in a word, sweet. Our goal was to have it done by September. You do the math on that one I guess if you've ever renovated or added on to your house or business. However we will have all necessary details of pricing and whatnot for you and your caterer by July 15, 2012 and said deets will be posted on the wolverinebeer.com website. You will book the room by contacting Yours Truly until at such time I deem someone else worthy. (meaning I can give up my tightly held control of the project)
As for the brewery side of things, it's a bit more utilitarian but still sexy as hell as far as we are concerned. Offices for staff! Staff bathroom! a lot more space to keep all the packaging equipment! a mill "room!"
More drains! oh, yeah, this is gonna be a pain in our butts but we will love every blessed minute because it means more beer for you in a more efficient space.
Here are some numbers for you types who like that stuff (thanks Brain):
1. We have seen a 40% increase in draft beer revenues at the tap room
2. We have seen a 400% increase in wholesale beer sales to distributors
3. Our distributors sold beer to twice as many retail accounts (100% increase)
4. Overall we sold 84% more barrels of beer (draft+w/s)
The increased brewing capacity takes us up to 130 bbls fermentation and 50 storage.
Not bad for a bunch of noobs I'd say.
So be sure and don't forget your Kroger assignment. And if you are in Zingerman's Roadhouse, Casey's Tavern or Applebee's on Green Road, they've got GULO ON TAP. Knight's has Amber. There is this killer new steak house that was once Memphis Smoke BBQ on Washtenaw in Pittsfield that has Premium on draft. Ask YOUR bartender at YOUR fav Ann Arbor eatery where your damn Wolverine Lager product is! Consider yourself on my Very Cool (officially unpaid) sales staff.
P.S. there will be construction disruption, most especially in the bathrooms sort of vicinity. You guys are gonna be using some port-a-jons for a while. Get over it. It's all in the name of expansion.
P.P.S. The "Lou-Grass" Lindsay Lou and the Flatbellys plus Dashing Dogs Tuesday this week was awesome. Next will should be even better. Tuesday Bluegrass at the Wolverine. Make a calendar Note.
P.P.P. S.: WELL DONE CAPTAIN! The fun is yet to come!
your bouncing up and down,
Wench
Official stuffy press releases will be issued to all the usual outlets never fear.
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