Who Loves Ya Baby--OR Should I Care?

It's gonna be a good week around the Wolverine Brewery!


For starters, we have a great new beer in the works...one that will be fun to follow, and more importantly to imbibe later this year.

THE MASSACRE, is an Imperial dark lager we will age in Rye-Bourbon barrels for many months. As our first high gravity project, the brewers are happy to inform me that they believe it will come in at 10.5% and no doubt dark, rich, and delish.  I'll be talking more about it, showing some pix of the process as it gets lovingly transferred to the proper aging containers brought from Kentucky by yours truly, moved in and out of cold and room temp lagering situations and (oh so fun) the labeling art!  You see, THIS beer will be packaged and sold in 22 ounce bottles, also a first for us and it the inaugural brew of our "Extreme Lagers" series....we have some BIG PLANS here people, pun thoroughly intended. Stay tuned....pix and fun stuff will be HERE on the infamous and somewhat annoying Wench's blog.

Speaking of new beers, we have something fun and new hitting the taps soon in the form of a BLACK IPL.  This as-yet-unnamed beer because we are still having collective arm rassling sessions over that will be brewed with a combination of Citra and a Hot New Hop: Zythos!  Allow me to quote the Brewers:
"Citra hops produce a very soft, tropical fruit like character in ales and we don't have much experience with them in lagers but I believe we are going to extract a unique flavor and aroma out of them that will border on flowery and sweet hop character. The idea behind hoppy, black beers is to impart a depth of toastiness with an edge of roast and smooth chocolate without being acrid, astringent, or burnt. Then combining that character with the traditional citrusy hop character of Northwest American hops."

More on this later too but mark those calendars for MARCH 7 ASHLEYS WESTLAND 'cause THAT is where you can get THIS beer for the FIRST time. I LOVE using ALL CAPS for emphasis. Don't YOU?


And it's back to the sales floor as I drag my shiny new regional rep/bar manager around to a few meetings and we hash out some of the way more boring aspects of this seemingly sexy job. Yeah.  It's not all hops, sunshine and roses I assure you. But it is fun.

PLUS! It's Superbowl week and while it would have been pretty damn cool to see Megatron and his sidekick the trusty Stafford Boy in Indy we can be proud of what the Lions accomplished and get ourselves ready for an orgy of new adverts, erm, a football game between I think a couple of east coast teams but I'm not exactly sure.


And YEAH, No Comment on this...:





In the Tap Room we'll have some Real Bad Ass Munchies, all free to YOU....because we care, and we want you to hang in our space with us for those ads, I mean, the game.


And no, not everybody loves me as was evidenced this week. But ya' know what? I'm learning the hard way that sometimes the more successful you are, the more folks go hatin'.  And guess what? I don't care. 


Onward into the last week of Jan/first week of Feb. Beer and Football! We love ya baby.
Wench