Viva!--OR The Revolution Begins

BLOG POST SECONDARY WARNING:  What follows is a brief and introductory 'splaining of what the hell we are on about when we encourage you to Ask Us About the Revolution.  It is in no way meant as insult to those who wouldn't touch a "lager" with their neighbor's lips. We know it takes all kinds of beer drinkers and all kinds of beer. How lucky are WE that this nation, and our very own Great Beer State has so damn many to choose from? I'm merely positioning my company a little differently. It's my prerogative. When you get your own small business and make a profit in the first year, you can bitch to me then. Otherwise, Read on and enjoy!

The word "REVOLUTION" is a strong one. It invokes emotion, at times violence, "occupy" movements, and all sorts of stuff in between. By definition, a "revolution" is "change" be it by force, or hippy sit-ins that occurs over a relatively short period of time. 

Revolutions are part and parcel the human condition. Although we bitch and moan about not liking "change" I think we actually thrive on it. As if the same old same old:
Emperor
King/Queen/Prime Minister/President/Dear Leader
Taxation Structure
Social Structure
Way of Transporting Ourselves
Way to Think About Science
Wealth Distribution System
Religion
Lack of Birth Control Options
Working Conditions

Are never quite good enough, and by their nature (putting down of the many for the benefit of the few) invite, nay encourage might I even say demand Change.

Don't get me wrong all you literals out there (I see you).


I'm not in any way suggesting that a humble "LAGER REVOLUTION" is on par with gaining independence from a tyrant, or building giant railroad systems, or even allowing women to have control over their reproductive options. No.

I'm merely making the point that CHANGE is upon us. 


By anyone's measure, our great nation is experiencing a MAJOR Craft beer surge. Breweries are popping up on street corners and, one would think, rest areas on the highway (that is cheap real estate people, don't laugh). In Michigan alone we are at something like  90 PLUS  breweries total, with tons of news about brewing licenses bestowed and new places opening from the tip of the UP down to, well, Ann Arbor.

The Craft beer movement begun by the pioneers in California, Colorado, Delaware (where Our Dear Sam had to get a law passed to even OPEN Dog Fish Head--a brewery and a brewing rock star that by ANYONE's measuring stick is a ginormous success) took serious hold and the number of people who want a piece of that action is skyrocketing daily. The Prez himself has a home brewer in the White House Kitchen and during last year's Super Bowl insisted only regional brews be served at his party. 


Sweet.

Our little corner of the revolution on West Stadium in Ann Arbor proposes a new change. One we've been spouting since opening, but without a real message other than "come drink our lagers. You will love them."

...although it SHALL be Tweeted and Facebooked

That message has worked. We are on the cusp of some Big Time Expansion the details of which I shall reveal all in good time. 


Along with growth, expansion and new construction and code headaches we are fomenting our Lager Revolution.

Craft beer for many folks has been scary, unobtainable, unreachable, or, once they get their hot hands on the latest Imperial Triple Barrel Aged Old Ale Dry Hopped With Juniper Berry, Ginger Root and Anise 750 ml bottle the peer pressure is enormous to say "oh my God that is....um....yeah." Before they pour it down the drain and reach for a Macro Brewed Palate Cleanser.


Nay we say. Let us introduce you to CRAFT BEER that is accessible, and ease you up the ladder of our own, lager centric design.

Beers like Wolverine Premium, Wolverine Dark and the upcoming Wolverine Amber not only will represent a beautiful color spectrum for your glassware, but also highlight the cornerstones of our business. Of COURSE we have cool ass stuff like THE GULO GULO, our Imperial Pale Lager. And we are working on a really awesome Mexican Lager for the summer months. And the Baltic Porter? Divine and soon to be released. 


This is in no way meant to alienate, piss off or otherwise force wadded underwear or twisted knickers in the esteemed drawers of those of you who adore the HUGE, or HEAVY, or SOUR, or otherwise esoteric brews that are totally the rage right now. But the growing clamor in my Tap Room among folks who DO love those but who keep saying to me "I hardly ever go to a craft brewery and LOVE everything the board. Until I came here." 


I get that a whole lot.

So, this is your first heads up. More detailed info will emerge, we'll have some sweet swag to buy with the message and we are even doing a little redecorating of the Tap Room itself to remind ourselves What We Are All About.


The Lager Revolution.

Join It.
Love
Wench