Why Are You Here?

Welcome to the Wench's World--the Wolverine State Brewing Company (A2) Beer Wench to be exact. If you've stumbled upon me, cool. If you've entered through the Wolverinbeer.com site, be warned! This is where the part owner/marketing and sales director of a craft microborewery Has Her Say! It may or may not be directly related to the company but it sure will be fun and many times profane as the circumstances warrant! Enjoy (or not) at your own risk!

Friday, December 30, 2011

Who ARE These People?--OR New Year's Eve Eve Musings

I really need to take down Christmas around here. I'm thoroughly sick of it. But I was that within an hour of putting it up being the cynic that I am.


I should also start in on those resolutions. Right.


Instead we are gonna have ourselves a little chat about why Michigan is the last state that needs a brewery from a different state.  Let's run the numbers. By any measure, The Great Lakes State (or dare I say it "The Wolverine State") is in the top 10 and by some counts, the top 5 when it comes to number of licensed microbreweries.  This is behind super heavy hitters like Colorado, Oregon, California, etc.

Michigan!
We have some of the best known breweries not just regionally:
New Holland
Arcadia
Shorts


but nationally:
Founders (keep yer thoughts about how they allocate to yerselves at this time please)
Bells


Here is what we need to succeed:
More support from Lansing. Although the Gov has been signing bills to help keep Bells' Tavern open and stuff lately, plus some good support for homebrewers.


Some more leniency with regard to self-distribution. Now I have done a bit of a 360 on this whole "distributors are mine enemy forevermore" thing. They aren't really. And frankly, I don't want to be in the business of warehousing and truck driving/delivery which they are. If I could just get them to be less "order taking" and more "sales" *see RESOLUTIONS*


Sold out beer festivals every season--oh, yeah, got that.
NOTE: back of the sign says: We "heart" Shrinkage!


Here is what we don't need:
New Belgium in our backyard.


Seriously, go to a state that is a craft beer wasteland why don't ya?


Now about those resolutions....more later!
Love Liz

0 comments: