Random thoughts from the A2 Beer Wench: Post Birthday Post--OR MERCY I Need a Better Hangover Cure

Monday, December 19, 2011

Post Birthday Post--OR MERCY I Need a Better Hangover Cure

WARNING: If you think you have any chance of being offended by an egregious representation of male body objectification. do NOT read to the end of this post.
This is your only warning.

FIRST the most important stuff!
It has been pointed out to me that this:

Is a regular hangover miracle. Seriously the older I get the less quickly I bounce back. Gone are the days of beer plus some random clear alcohol with a vaguely sweet mixer, then tequilla shots....then up at 9 a.m., off to the gym to sweat it out and back in the classroom....with nothing but an odd craving for a slutty cheeseburger by dinner time to soak up whatever poisons were left in my system.

Oh no.

I mix at my own risk these days. See: GABF post 2011. Whew.

The ingredients in each serving of MERCY helps your body detox, boosting your body’s defenses and replenishing key nutrients lost during a night of drinking. MERCY, taken during or shortly after alcohol consumption, encourages your body to produce more glutathione, a naturally occurring substance that neutralizes dangerous free radicals and helps the liver remove toxins such as acetaldehyde, the unhealthy byproduct of alcohol and the main cause of hangovers and alcohol flush.

Poor sleep and fatigue after a night of drinking is often due to the loss of the amino acid glutamine, depleted by alcohol. Your body works hard to produce more of it throughout the night, waking up you up in the process. MERCY adds it back, so you sleep better.

Now, it could be argued that these folks are taking the logic that we all share: (repeat after me):
A hangover is nothing but de-hydration. Stay hydrated (with water) while imbibing. Bam. No problem.

They tout this as a "hangover prevention" and it must be consumed .... while imbibing.

Try MERCY with vodka, gin or Campari or mixed with champagne (a MERCY Mimosa) or white wine (MERCY Sangria). We recommend one can of MERCY for every five alcoholic beverages. Just remember that mixed drinks, such as a vodka MERCY, generally do not include a full can.

Always serve MERCY chilled or over ice.

Yeah, 'cause otherwise it tastes like last year's cough syrup you found in the back of the medicine chest in the middle of a coughing fit.

I guess I could take my gatorade, slap a pretty label with some sexy angels on it and call it something new and cool too but that, my friends, would simply be, um, "rebranding the toothpaste."

So in the interest of keeping all the Marketing Magick a Sooper Seecrit and known only to those of with the private issue Marketing Club handshakes and decoder rings, I will leave this to your own interpretation.
Mercy:
MERCY is most effective when consumed during or shortly after drinking. It’s hangover prevention, not a hangover remedy. Though some people say it helps lessen a hangover the next day, why risk it? MERCY’s light, natural citrus flavor makes it easy – have your bartender mix it with a cocktail or have a nice cold MERCY in between drinks. You can even drink MERCY at the end of the night instead of (or as well as) water.

I love this. Truly I do.

It's Red Bull, one could say. Re-named.

But regardless their website and branding sure is purty. And I'm a sucker for that.

Had a fantabulous time at the B-day Eve Bash:

Me and My New Santa!!!! You'll see what I mean soon enough.

The Drinking Club with a Running Problem and their Token WENCH

Birthday gals!

Happy Hour Guy!

Hey, is THAT F$#@ing Woody Harrelson?

And the next day was great, once I got past hangover (no Mercy in sight) and hit the Bluegrass Brewing Company located RIGHT ACROSS THE STREET FROM THE NEW YUM CENTER B-BALL ARENA YES I HAVE LOCATION ENVY.

Wench and Phil, her marketing Dude counterpart at Bluegrass Brewing Co.