Turns out I missed a bit of a tiff between fellow lady beer types. There is a contingent of us who feel that we shouldn't be calling ourselves "Beer Babes" or "Beer Bitches" or anything like "girls/chicks/ladies" and this Wench had to ponder this for a few. The argument is that it belittles us to have to use our "sexiness" (this presupposes of course that a "bitch" or a "Wench" is sexy) or our "femaleness" to gain credibility in what is a (Make No Mistake About It People 'Cause I Know) "man's world" of beer--be it macro, craft or the insidious evil of "macro craft."
this is MY GAL and yeah, my Art Guy gave me a boob job but my legs are pretty damn close to these--all this lacks, The Man and I agree....foam shooting from the bottle! Let's work on that shall we Art Guy??
I've never shied away from using my physical appeal in any job. I work hard for this look--hours of torture in the stinky Bikram room/on the spinning bike plus daily denial of my inner Snicker's addict. I also work hard for the knowledge I've gained from The Man and his Brewer...they've taken long hours and extreme patience with Yours Truly, making sure that since Wench has been, up until this point, the Mouthpiece, she does work from a base of knowledge. I read, absorb, taste, discuss and read some more. Anyone, male or female who works hard for their industry, and happens to look good going it should be able to claim whatever title they want as long as they aren't slinging anything derogatory anyone else's way. If I call you a Wench, take it as a compliment, btw. I earned every single second glance I get especially At My Age and love it when I meet someone new and tell them:
"I can order my own craft brewed beer, I know what IBUs are and, oh by the way, I own a beer company." Priceless.
I realize that beer is marketed using hot chicks, big tits, tight asses and come hither looks. The hard sales facts are that the majority of the beer on the planet IS CONSUMED BY MEN. Women work in the marketing departments of Bud/Miller/Coors, and while they should be awake at night over their evil plot to take away the precious little piece of market share we crafters have carved out, I don't begrudge them their shut eye over a little T&A to sell their product. It's simple marketing people. Men respond, being the adorable yet somewhat simple creatures that they are***, to it, and continue to purchase said Heineken or whatever swill is being peddled. It doesn't make This Wench any angrier than having to sit through toy commercials during Sponge Bob (oh crap, the secret's out). Just because I'm not buying it, I know the long processes of analysis that go into placing and creating the ads for it. Bottom Line Economics, if you've never heard of it.
I am SO NOT the target audience for this...on SO MANY levels but I refuse to be insulted by it, being the blatant objectifier of man flesh that I am.
Craft Beer is NOT immune--just more cerebral!
I say, jump on the bandwagon and be sexy, proud and gorgeous in your own skin and in your well-earned knowledge of BEER. Own it! And let's rant instead about the REAL crimes of "macro crafts" and the egregious Lager Discrimination that is institutionalized amongst beer folk. Stop the hating ladies. We are all in this TOGETHER and we all are entitled to our own opinions---save the insults for the boys! I do! Oh, and for those of you who "dislike" my addiction to objectifying soccer players? too bad...I say--Lighten up everybody! Bottoms up!
and my favorite object of objectification:
GRAND OPENING THIS SATURDAY! November 13, 2010 7 PM
NOTE THIS!! We are opening LATER THAN NORMAL. Our normal Saturday hours ARE noon-12 but this Saturday we are opening at 7 p.m. Don't be peeking into my Tap Room at 1 p.m. all pissy 'cause I didn't warn you. We got a Huge Ass Party to Plan and you get to reap the benefits of $1 off beers until 10, free pizza until 9 and rockin' to Matt Styles DJ from 9-whenever we collapse in heaps of beer infused happiness and I pour you into a cab and send you home.
The Ever-Naughty, Always-Entertaining, In-defense-of-beer-bitches-everywhere,
***forgot this the first time I posted but : All the Best and most confident Alpha/Beta/Omega men I know acknowledge THIS simplicity as true fact and embrace it as such.